WHAT I DO.

I’m an editor.

My role, at it’s most basic, is to tell stories and my aim is to make sure these stories connect with people.

I’ve worked in a variety of subject areas* while telling stories for people, pretty much every niche area the publishing world operates in. It’s my contention that people respond to the media you’re employing no matter what their specific interest. And, so long as you are telling the story in as fresh a way as possible, then you can grab their attention and never let go.

I’ve used a wide variety of formats** throughout these different projects, whether they have been content marketing for blue chip companies or social media for niche groups, my task has been to understand the people I am talking to and deliver what they want with as little interruption to the story as possible.

In order to make the stories I tell interesting I ensure I work with the great designers, developers and photographers, employ mixed media and approach each project with an aim of telling the story as simply as possible in as fresh a way as possible.

Launching new initiatives and publishing strategies has been a constant in my career. I launched Future’s content marketing division Future Plus. I also launched a new, two-tier bookazine division in 2013 and in 2014 I co-founded KOB Publishing and launched its first magazine: W42ST.

W42ST (pron.West 42nd Street) is a free, hyperlocal magazine and social media suite for the Hell’s Kitchen neighborhood [sic] of Manhattan. In little under a year it has thrived and rivals long-established publishers in terms of its connections with the residents of Hell’s Kitchen: the audience for W42ST.

About this site

This is a place for me to show examples of my work and give my thoughts on the myriad different elements at play when we're telling stories. From the use of imagery and fonts to understanding audience demographics and staying true to a brand while trying to tell a story in as fresh a way as possible.

*In no particular order: health and fitness, food and drink, business, marketing, history, literature, art, craft, hobbies, film, videogames, science fiction, technology, photography, design… there are no doubt more but my shelves aren’t wide enough to contain everything I’ve worked on. Plus that list was getting long.

 **Again, no particular order: newsstand magazines, non-fiction books, websites, social media, hyperlocal magazines, membership communications, recruitment messaging, bookazines and more. Often I’ve used different formats to compliment each other - membership magazines are proven to be effective but are also relatively static and are often complemented by weekly emails and social media connections for example.